Coke Is It

Coke Is It

Jay-Z got it for cheap, ya'll.

Rapper Jay-Z is to leave the advertising world fizzing with anticipation after agreeing to help soft drinks giant Coca-Cola relaunch its Cherry Coke line.

The 99 Problems star's Rocawear firm will design the new Cherry Coke can and the product's TVcommercials, and Jay-Z will appear at its 7 February (07) relaunch at New York Fashion Week.

Rocawear's Jameel Spencer says, "Besides just recording, he's making TV commercials and campaigns for brands... who is better than Coke? They're the biggest. His role is helping brands not get it wrong the way McDonald's did with African-Americans rapping about French fries. There's a reassurance that they won't appear like an out-of-touch uncle trying to act cool." (source)

Jameel Spencer, come to Jesus. You and I both know that there isn't shit appealing about a camel quenching his thirst with Cherry Coke.

Times like this I wish the old Roc-A-Fella crew was still hanging tough like New Kids on the Block. Could you imagine Beanie Sigel holding a gun to some kid's head telling him "he better get down or lay down" when it came to this Cherry Coke game? It's real in these streets son!