Rapper DMX announces the launch of DMX and DMX Signature collections, which will include designer apparel, headwear, outerwear, footwear and accessories for Fall 2007.
DMX, the quintessential rapper with the complexities of a poet, creates collections that have the same hard-edge danger hybridized with a finely crafted clothing and accessories collection that has the quality of couture but keeps it "real" by staying true to timeless style that speaks of lifestyle not trend.
Initial product offerings for the launch will be available at various online retail sites, DMX concerts, and limited better specialty stores. It's no surprise that DMX has decided to get into the fashion business, his creativity and direct sense for what he likes is both unpretentious and cutting-edge. For years, DMX's choice of clothing has always bordered on the rough edge of hip hop mixed with the practicality of the no nonsense, no frills clothing that active and rugged men want. His penchant for secret pockets and durable gear reflect his over-the-edge lifestyle. Dangerous grounds warrant reliable clothing that doesn't compromise the overall look. (Press Release)
I hate to be the bearer of bad news for the person who typed up this press release but X's weakness for secret pockets has nothing to do with his "over-the-edge lifestyle." That nigga needs as many stash spots for his, ahem, medicine as he can get.
FASHION TIPS FOR REAL MEN
Comfort is never an option / / Real men wear whatever the Warden allows them to / / Real men don't love pastels and sugary colours.
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