Miles Thirst, the Sprite character introduced in February 2004 by WPP Group's Ogilvy & Mather, is being phased out of the brand's advertising, sources said, and the company is poised to invite Ogilvy and undisclosed others to present new ideas and a tagline to replace the 11-year-old "Obey your thirst" positioning. Coca-Cola spent $25 million in U.S. media on Sprite brands from January to May 2005, per Nielsen Monitor-Plus. Ogilvy here referred calls to the client. A Coke representative declined to comment. The moves are a precursor to a complete overhaul as brand executives mull a 2006 celebrity-driven brand relaunch with a package change and new flavor profile, sources said. Sources said NBA star LeBron James (paired with Miles in work currently on air) would continue to appear in ads for Sprite.(source courtesy of my latest AIM buddy, James)
All I have to say is its about fucking time! Could you believe this mofo has his own website? What, are people supposed to post on message boards about the crisp taste of Spit? (yes, Spit)All of this added to the joy of Free and AJ's run finally being over at 106 to the WB finally getting rid of that blackface jiggin' frog. It's been a great week for me! But yo, I had no idea Howard from The Cosby Show was Miles' voice. My lawd, we all have a little extra coon in us waiting to escape.
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